Blue 449 US, President, Keith Mackay discusses the impact of artificial intelligence on brands. The key message? Brands will always matter.
“From the dot-com boom in the 90s to the rise of the smart phone and the social media takeover in the early 2000s, brands and marketers have struggled to remain relevant with the rapid evolution of technology. In 2017 and into 2018, brands are once again struggling to find their footing thanks to augmented reality, virtual reality and artificial intelligence.
While some of the VR and AR technologies are making significant gains (expect VR to be big this holiday), voice stands out as a major disruptor in marketing and advertising. For consumers, voice assistants deliver a new world of convenience. For brands, the story is a little different.”