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The Marketing Impact of Long Term Planning By Dave Ehlers


As we’ve transformed into Blue 449, one of our biggest changes has been to increase the emphasis on data, analytics and content at the center of all strategies.  This morning George Musi, SVP, Head of Analytics & Insight for Blue 449 USA was featured in an outstanding article in Adweek discussing the importance of long-term planning in the marketing industry and the positive impact this can have on a company. George argues that marketers need to think more like financial investors with the goal of making long-term goals in favor of those in the short-term.


Read George’s full article in Adweek here:


The Downside of Digital’s Explosive Growth? Too Many Marketers Are Failing to Think Long-Term

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