Blue 449, part of the ZenithOptimedia group, has opened its fifth network office with the launch of the agency in Germany. Since the global launch of Blue 449 in March, the network has opened offices in UK, France, Italy, Australia and now in Germany.
Blue 449 Germany is based in Dusseldorf and will be led by Michael Marzahn, who will take on the Managing Director role in addition to his current position of MD of Optimedia Germany. Michael will report in to Petra Gnauert, CEO of Zenith and Optimedia, Germany, and will be supported at Optimedia by Marco Dörper, who moves from being Executive Managing Director, Zenith Germany, to MD Optimedia Germany.
Blue 449 will have 17 city hubs by the end of this year and will operate collaboratively with the other ZenithOptimedia brands: Zenith, Optimedia, Performics, Newcast, Moxie, and Ninah. The new network will also benefit from access to the extensive range of services within the Publicis Groupe and VivaKi within a new framework for clients called ‘Open Source’. Collaborative, Open Source behaviours will also inform Blue 449’s relationships with media, technology and creative partners. They will also influence the network’s planning approach and its response to the new digital economy.
Michael Marzahn, MD, Blue 449 Germany, said: “We are hugely excited about the launch of Blue 449 in Germany. The network’s highly integrated planning approach and Open Source partnership framework will enable us to work more effectively across media, content, data and technology.”
Sebastien Danet, Global Chairman, Blue 449, said: “We are making rapid progress with the rollout of the Blue 449 network. The launch of the agency in Germany enables us to offer clients a truly innovative and customised approach to communications in a hugely important market in Europe.”
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